You’ve officially done it, you’ve launched your BoostR campaign! Cue confetti.
Now that your campaign is out in the wild, we want to walk you through some reflection questions to help review your campaign so far. But before we dive in, let’s check on you. No matter what we teach you about rewards-based crowdfunding, it won’t help you in the long run if you’re not taking care of yourself.
If you’re looking to grow in your mental health, we’ve got you covered! Here are some resources to help you on your journey.
We’re cheering you on as you do this—we think your mental health is well worth your investment. Let’s dive in!
You don’t need us to tell you that we live in a hyper-connected world. For some of you, the normalization of social media and a global community may be the very reason you’re in business. But with the barriers between us becoming almost non-existent, our content-rich culture is becoming something else: exhausting.
With unparalleled access to each other, technology, and the lives of people we don’t know (thanks, Instagram), boundaries are more important than ever. But that’s a problem if we were never taught about boundaries, why they’re important and how to set them. To function at our healthiest, we need boundaries in our personal and business lives—since you run your own business, the distinction between the two is often blurred anyways, right?
As you grow your business, creating and maintaining healthy boundaries gets even harder. The busier you get, the more people you take on to your team, and the more responsibilities you take on, the more you’ll need boundaries like never before. That’s why we’re here to give you a crash course on boundaries, so you can live your healthiest life in every sphere.
In its most basic form, a boundary is a distinction between two things.
When you think of a physical boundary, a border or a fence may come to mind. These boundaries aren’t impermeable walls that don’t let anything pass through. Rather, they’re there to protect—to let the “good” in and to keep the “bad” out.
So when it comes to people, a boundary is the knowledge of where one person and their ownership and responsibility ends, and another person’s begins. To put it simply, it tells you what’s yours and what isn’t, and allows you to let the “good” in and keep the “bad” out.
But how do we know what is ours and what isn’t?
Psychologists and authors Dr. Cloud and Dr. Townsend share a metaphor in their New York Times Bestselling book, Boundaries, that’s incredibly helpful for your business and personal life.
They give an analogy of backpacks and boulders as different responsibilities. Boulders signify burdens, or things that are too big for us to carry alone. This could be trauma, grief, or any large task that requires a team.
Backpacks represent our daily load. These are everyday things we all need to do, and that are possible to carry ourselves. For example, we’re all expected to deal with our own feelings, behaviours, consequences for our actions and attitudes. If it’s a backpack item, say we’re angry at traffic, it is not anyone else’s responsibility to “fix” us or deal with our anger—it’s ours.
They allow you to let the “good” in and keep the “bad” out, like a fence. Without them, anything bad could enter your life, or if you are too heavily guarded that your boundaries become walls, you could be keeping the “bad” in.
They show us what’s within our personal realm of responsibility, so we can take care of it. They also give us knowledge to know what’s not our responsibility, so we can say “no” and keep other people accountable for taking care of what they ought to.
If we use the backpacks and boulders as examples, the problem comes in when people expect others to carry their backpacks for them, or if someone can’t say “no” and is continually carrying loads that other people are responsible for. This results in people either remaining permanently irresponsible, or burnt out.
They give you a place of safety and rest. This is especially important in an age where digital content is boundaryless. You can always check another email, you can always let Netflix autoplay the next episode, you can always scroll on social media for hours. If there isn’t a boundary placed with technology, then the constant stimulation will wire our brains for anxiety.
Who you allow to work for and with you, when, where and how long you work, when you respond to business emails/calls
Boundaries that you create mutually with a partner, family, and close friends
Topics you’re okay with talking about and not okay with talking about
How long you allow yourself to spend with someone or doing something
Boundaries you’ve given yourself based on areas of strength or weakness and desired growth
Proximity you’re okay with, how much space you need for yourself
How much, when, and what kind of content will you allow yourself to consume on TV, social media
How much you identify with and take responsibility for your own emotions and the emotions of others
While it does have its own category, boundaries in business can encompass all of these aspects, whether it’s saying “no” to answering emails after 6pm or it’s making sure you have your own corner of the room in a shared office.
Entrepreneurs wear many hats within their business and it’s hard to just turn it all “off.” While your BoostR crowdfunding campaign may be up and running and it might feel like there’s not enough hours in a day to ensure you’re ticking all the boxes on your endless to-do list—setting boundaries will help prevent burn out.
Exercise: Come up with some boundaries, write them down and stick to it for a week. Review your boundaries after the first week and review how you did. What worked? What didn’t? Adjust your boundaries so that they’re realistic and sustainable for you.
Crowdfunding is a sprint followed by a marathon: funding the first 30% of your goal is the sprint, finishing the remaining 70% is the marathon. The key to finishing your campaign marathon strong is to stay focused and take one step at a time until you cross the finish line.
You’ve launched your campaign, checked in on your mental health, and you’re ready to keep moving in your metaphorical marathon. One of the best ways to keep your momentum going in the right direction is to take time to reflect.
Learning comes about not from doing, but thinking about what we do, which is why reflection is critical to success in your campaign, and life in general. That being said, let’s take a look at your campaign so far.
In your BoostR onboarding resources,, we dove into brand storytelling and how to do it well. Look back at your story and ask yourself the following questions.
Am I telling a consistent story through every part of my business?
Do my company's actions match my ideal brand?
How does my brand story make my customer feel?
What’s the problem that my business is solving?
What types of visuals am I using? Are they telling my brand story?
Hear how you’re doing firsthand—reach out and ask your customers to share what they think of your story, brand, or product. Their answers will give you insight into how you’re resonating with your audience, and if you’re clearly communicating your brand story.
You did market research to identify your audience, where they hangout, and what’s important to them. Now it’s time to see if your assumptions are correct.
Did you create a customer persona? If yes, pull it out now as a reference.
Did you ask your audience questions?
Did you research your competition? This includes looking at their website, social media, testing their product or service, and even visiting their locations to experience their atmosphere.
Did you hit the books by reviewing industry reports?
Do the people boosting your campaign fit your customer persona? If not, maybe you’re not targeting the right audience and need to make adjustments to your campaign and marketing strategy.
Are the people engaging with your social media who you expected?
Although a video isn’t mandatory for your campaign, we highly recommended creating one. If you created a video, these questions are for you.
How well did you articulate the problem you’re solving and the value your product or service will bring your audience?
Did you describe the features and benefits?
Did you introduce your team to create a more personal connection?
Did you share your team’s backstory and your progress to date?
What was your call to action? Has it been effective?
How does your audio sound?
How does the video look? How does it make you feel?
Did the music you chose elevate for your video or is it a filler?
You created your rewards based on your target audience. Let’s review how this is going so far:
Did you ask your target audience what they wanted for rewards before your campaign?
How relevant are your rewards to your target audience?
Are you providing rewards at multiple price points?
Are some rewards more popular than others? Do some have no traction?
Did you partner with another company for your rewards? If yes, are those rewards being purchased?
Examine each platform you’re using. Look at the insights before your campaign and compare them to now. A couple metrics to look at include followers, likes, comments, reach, impressions and saves.
Each platform has a primary purpose. What’s your main goal for each platform? Are you happy with your numbers?
Has your post engagement grown? What’s performing better, worse, or about the same?
Did you partner with another company for your rewards? If yes, are they being a good partner by promoting your campaign on their social media platforms?
Is your call to action (CTA) clear and encouraging action? For example, if you’re promoting your BoostR campaign on an Instagram story and asking your audience to click the link in your bio, check out how many people clicked through to your campaign.
You set a goal, and you want to do everything you can to match it. Here are some reflection questions to help you get there.
Did you raise the first 30% of your goal within the first two days of your campaign? Why or why not?
Is your goal realistic within your campaign timeframe?
Does your campaign run during any significant events that could impact your success? For example, purchasing a luxury item during back-to-school time might be more unlikely for parents who are also spending more than usual to get their kids ready for class. During tax season, people are consumed with making their payments, so that may not be the best time to promote your item. It’s critical to know who your customers are and when they might be more likely to buy.
Do you need to reduce your goal? As great as a crowdfunding campaign can be for your business, if it’s costing you money—and your mental health—it might not be worth fulfilling the orders.
Don’t reduce your goal just to have a “funded” campaign. You’re here to validate your business idea. This is an opportunity to talk to your audience about their needs and wants so you can pivot your business offerings accordingly.
Even though you’ll be able to keep all of the funds you’ve earned during your campaign, do your best to hit and exceed your goal. This is an opportunity for you to validate your business idea—your goal is still to encourage as many people as possible to purchase your product or service.
Be mindful during your campaign to not slip into a complacent mindset. Continue to be reflective and active through your entire campaign.
Technology can be tough sometimes. We want to make sure that you know how to use your BoostR dashboard like a boss, so you can make the most of your campaign.
From your dashboard, click on “My Campaigns”.
As you look at these images, if they are not showing up correctly on your screen please click the image to open it in a new window.
Click the checkbox beside your campaign and icons will appear above. To edit your campaign, select “Introduction” (the paper and pencil icon).
To see who’s boosted you, click on your “Boosts” tab. Here you’ll see who has supported your campaign. If you’re looking for more information, select the person and more details will appear. You’ll also be able to see what reward each of your boosters purchased. This can help you see which rewards are (and aren’t) selling.
We hope this time of reflection can help you set your campaign up for success. While it may seem irrelevant, setting aside time to reflect on what you’ve done will allow you to learn, grow, and better succeed not only during your BoostR campaign, but in every facet of your business and life. Kudos to you for all of your hard work!